Waregem, 16 July 2025 – Good news for technology and electronics fans in the Waregem region: today, MediaMarkt is opening a brand-new store at a unique location at the junction of the Gentseweg (N43), the Posterijstraat and the Vijfseweg. The store is part of a dynamic experience site that also includes a refurbished Delhaize, Bowling Stones, Babylux and Tom&Co. With a wide range of products in a completely new store designed according to MediaMarkt’s modern ‘Core’ concept, it is set to become a major attraction for young and old alike.
Total experience with technology, service and comfort in one place
The new branch covers an area of 1,100 m², has a spacious car park right outside the door and is easily accessible. Customer experience and convenience are central here: visitors can not only find an extensive range of electronics, but also expert advice and practical services. Experienced store staff provide support with computer problems, and customers can visit the Smartbar to have screen protectors fitted and for data transfer from one device to another.
“The opening of our store in Waregem is an important step in our omnichannel strategy,” says Faruk Kocabas, General Managing Director of MediaMarkt Benelux. “We have great confidence in this location: there has long been a blind spot between Kortrijk and Ghent, and with this new branch we are filling that gap perfectly. Thanks to the proximity of other popular stores, the ample parking facilities and the location on a vibrant experience site, customers can shop here in complete comfort. At the same time, we are fully committed to a seamless shopping experience, both in store and online. With the Core concept and an enthusiastic team of specialists, we want to make technology more accessible and offer customers a personalised service.”
“For me, this store in Waregem is much more than just a new branch,” explains Caroline Serry, Regional Director MediaMarkt BeLux. “I was born and raised here and know the area like the back of my hand. It has been my personal project to look for the perfect location for a new MediaMarkt store in this region. Together with Remko, our former CEO, I have often driven around here to explore possibilities. The fact that we are now, after a 10-year search, settling in this vibrant location feels like a personal achievement of which I am incredibly proud.”
