In general, products in our BetterWay programme are more energy efficient, more durable, easier to repair, or contain certified recycled materials. The specific requirements for inclusion in the BetterWay programme depend on the product category. For example, a washing machine may qualify because it is most energy efficient, an accessory because it contains certified recycled materials, and a computer because it meets recognised third-party sustainability standards. You can find out more about the category-specific requirements here.
In our stores, products in our BetterWay assortment feature a dedicated category tag on the electronic price tag. In our online shop, you'll find the same tag on the product page, where you can click it to learn more. You can also use the BetterWay filter to browse products included in our BetterWay programme.