Privacy Policy for MediaMarkt.be

Your privacy and the protection of your personal rights are important to us. Therefore, we ask you to carefully read the following information regarding the processing of your personal data, particularly those obtained through our website. You can rest assured that your data will be processed transparently and fairly, and we will make every effort to handle your data with care and responsibility.

This Privacy Policy aims to inform you about how we process your personal data, in compliance with the strict provisions of Belgian data protection law and the requirements of the General Data Protection Regulation (“GDPR”).

1. Contact Details of the Data Controllers and the Data Protection Officer

The joint controllers responsible for the processing of your personal data are the following legal entities

MEDIA MARKT _ SATURN BELGIUM NV
Boechoutlaan 105 box 002
1853 Strombeek-Bever
Company Registration Number 0477.140.426

MMS Online Belgium NV
Boechoutlaan 105 box 002
1853 Strombeek-Bever
Company Registration Number 0846.855.431

The entities managing the physical stores, which can be found via the following link.

As joint controllers, we have established the necessary agreements among ourselves to ensure compliance with data protection legislation. To exercise your rights or if you have any questions regarding our mutual agreements, you can always contact us using the contact details provided below under "6. Your Rights."

If you purchase products on our online marketplace ("Marketplace"), the controller for your data is:

MediaMarktSaturn Plattform Services GmbH
Maria-Probst-Strasse
80939 Munich

You can find more information about the Marketplace and how your data is processed in the privacy statement available under the section: "Transfer of Personal Data to Third Parties."

The Data Protection Officer (DPO) can be contacted at any time via [email protected].

2. Scope of Personal Data Processing

We collect and use your personal data only to the extent necessary to provide a functional website, our content, and services, such as when you register on our website, log into an existing customer account, or order products. We process your personal data for one or more of the following purposes:

Customer management
Contact (by phone, SMS, email, or via the online contact form)
Use of the "IT advisor by chat" feature on our website
Optimisation, functioning, and security of our website
Direct marketing
Dispute resolution
Credit checks

2.1. Customer Management

As part of our customer management, we may process your identification data (such as name, title, billing address, delivery address, phone number, email address, customer number), certain financial data (including payment method, bank account number), and keep a record of your purchase history and any appointments, messages, or inquiries you send to us.

This data enables us to process your orders or purchases (including the preparation and execution of contracts) through (a) registration or (b) guest orders.

a) Registration

On our website, we offer you the opportunity to register by providing personal data. This data is entered on a registration form, then sent to us, and we store it. We also use your data to update our customer information, retaining only the relevant data. To prevent entry errors and ensure that the products you order actually reach you, we check that your address is complete and correct during the entry process.

b) Guest Orders

You have the option to place orders as a guest. If you choose this ordering method, you do not need to register before placing your order. Please note that you will need to enter your details again for future orders.

We retain the information you provide for the duration of processing and fulfilling your order. Your data will then be deleted unless you decide to activate your customer account within 14 days following the date you placed your order. Data we are required to retain in accordance with legal obligations, statutes, or contractual requirements will be restricted rather than deleted to prevent usage for other purposes.

We use this information for customer service and support purposes. This data allows us to appropriately process appointments, communicate easily with you, and respond to your enquiries. It also enables us to assist you better in case of a return. After a purchase, we may also contact you for a satisfaction survey, and if you have participated in one of our competitions, we may contact you in this manner as well.

The legal basis for this processing is the performance of a contract to which you are a party or to address any potential questions prior to concluding a contract (Art. 6, para. 1, b) GDPR).

myMediaMarkt

We process your personal data as necessary to provide our content and services, particularly for the following purposes:

- Contact, customer service, and client support
- Participation in myMediaMarkt
- Creation of user profiles and personalised offers
- Sending surveys and personalised information (newsletters)
- Statistical analysis, prevention of abuse, compliance with legal rights and obligations

In detail:

a) Contact, customer service, and client support

When you contact us (by phone, email, or via our chat function), your data – such as your email address, myMediaMarkt ID, date of birth, and postal address – is processed to respond to your inquiry. When you use our chat function, we also collect the content and duration of the chat, your IP address, and, if necessary, survey data to verify that the contact was made in accordance with legal requirements.

The legal basis is Art. 6 GDPR para. 1 lit. b.

b) Participation in myMediaMarkt

To participate in myMediaMarkt, you must register with MediaMarkt. For this purpose, we process your first and last name, address, email address, and date of birth.

We use this data because you participate in myMediaMarkt and to offer you the associated benefits. Specifically, we process data related to your purchasing habits (e.g., purchases in our webshop, in our stores, purchase date and time, purchased product, price, payment method) to allocate points, vouchers, discounts, or other advantages to you.

We process your date of birth to verify the minimum age required to participate in myMediaMarkt and to provide you with other myMediaMarkt benefits.

Additionally, you will receive the necessary information for your participation in myMediaMarkt, such as confirmation of your registration, updated participation terms, and information about the benefits offered by myMediaMarkt.

The legal basis is Art. 6 GDPR para. 1 lit. b.

c) Creation of Customer Profiles

We create customer profiles to understand your interests and offer you the best possible customer experience within the scope of your participation in myMediaMarkt. To achieve this, we associate your data with the data related to the use of myMediaMarkt services, the webshop, your online account, and/or the MediaMarkt app as outlined below:

Data from your myMediaMarkt customer account

Data on your purchasing habits (e.g., purchases in our webshop www.mediamarkt.be or in the app, purchases in our stores, date, time, and location of purchases/deliveries, products purchased, interactions with the shopping cart, price, payment methods).

Online data from our webshop (www.mediamarkt.be or app), including browsing and click behavior.

Reaction data (e.g., newsletter open and click rates, participation in myMediaMarkt events, reactions to campaigns)

Data collected through our customer service (e.g., surveys or data collected during the use of our customer hotline, such as the number of calls, categorization of processes, and respective contact channel).

If necessary, we supplement customer profiles with information from market research, conducted in collaboration with market research institutes on consumer behavior within the retail sector.

The legal basis is Art. 6 GDPR para. 1 lit. a, Art. 7 GDPR.

d) Sending Surveys and Personalized Information (Newsletter)

As part of the myMediaMarkt program, MediaMarkt and its affiliated companies send you information via email regarding products, services, interesting offers, ongoing promotions, and surveys that match your interests.

The personal data mentioned under c) ‘Creation of Customer Profiles and Personalized Offers’ is used to create personalized information.

The legal basis is Art. 6 GDPR para. 1 lit. f.

You can, of course, unsubscribe from our information mailing list at any time, meaning you can withdraw your consent for the future. For this purpose, each email includes an unsubscribe link, which you can click to unsubscribe.

If you are also registered online, you can withdraw your consent by logging into your online account and withdrawing your consent directly.

You can also contact us at any time to withdraw your consent, as described in this Privacy Policy.

e) Statistical Analysis, Prevention of Abuse, Compliance with Legal Rights, Legal Obligations

We also process your data to collect statistical information to improve our products and services. Your data is pseudonymized during this processing and is not analyzed on an individual customer basis or used to determine your personal preferences.

However, processing your data may also be necessary to ensure IT security and operations or to prevent and investigate criminal offenses and cases of abuse, particularly through data analysis.

Finally, we process your personal data if we are legally required to do so, for example, due to official or judicial orders and for the exercise of our rights, as well as for legal defense or due to legal obligations, such as tax or commercial law reasons.

The legal basis is Art. 6 GDPR para. 1 lit. f or Art. 6 GDPR para. 1 lit. c.

f) Transfer of Personal Data to Business Partners

If you have given your consent, we will share your personal data with our business partners. This consent allows us to offer you an even more personalized experience through targeted advertising tailored to your interests and needs. These business partners may use your data to present you with more relevant and interesting advertisements, based on, for example, your previous interactions with our services or your online behavior.

In addition to presenting personalized advertisements, this consent may also include conducting reach studies and analyses. This enables our business partners to measure ad reach and analyze the effectiveness of different marketing campaigns. These analyses help us refine and improve our marketing strategies, ultimately resulting in a better user experience for you, the customer. You can find the business partners we work with.

The legal basis is Art. 6 GDPR para. 1 lit. a, Art. 7 GDPR.

myMediaMarkt Light

If you have registered as a myMediaMarkt Light member, we will only process your data if it is necessary to provide our content and services. Your personal data will be collected and used only with your consent. This rule does not apply when prior consent is not possible due to certain circumstances and when data processing is authorized by law.

To enable your participation in MyMediaMarkt Light, we require your first name, last name, address, and date of birth. These data and any additional information you voluntarily provide will be processed only with your consent. These data can be collected by mail, phone, in-store, or via the webshop.

To participate in MyMediaMarkt Light and enjoy all the benefits, it is necessary for your data such as store, date and time of purchase, purchased product, price, and payment method collected during your purchase in the webshop or store to be sent to us for processing. To enable your chosen store to inform you of regional advantages and campaigns (e.g., promotional offers, events), we will transmit these data to the relevant stores.

2.4. Contact (by phone, SMS, email, or through the online contact form)

In the context of contacting MediaMarkt, we may process your identification data (name, title, address, phone number), as well as any appointments, messages, or inquiries you send us.

This data allows us to answer your questions when you contact us by phone, email, or via the online contact form.

The legal basis for this processing is your consent, which you automatically give when you fill out the contact form that refers to this Privacy Policy (Art. 6, para. 1, a) GDPR).

The personal data collected in this context will be deleted by us once the conversation in question is completed and the matter concerned is fully resolved.

2.5. Use of your data when you use video calling with a live expert

On our website you also have the option to contact us via live chats ("live consultation"). The live consultation can, at your choice, take place either as a text chat or as a video chat, with the additional option of co‑browsing. We use the Talkative platform for this. To use this service, you must enable it via the cookie consent layer on our website.

The contents exchanged in the text chat are stored by the system and made available to you for download after the chat. We also process these data to clarify follow‑up questions in case of further contact and, as required, to document the content of conversations. In the video chat only the consultant’s image is transmitted; no recording is made. The chat is stored for 30 days.

The legal basis is Art. 6(1)(b) and (f) of the GDPR.

As part of the live consultation, we also offer you the option of jointly browsing with a consultant by temporarily sharing your browser window ("co‑browsing"). If you agree when co‑browsing is started, you share your browser view with the consultant. The consultant thereby receives read rights: they can see the browser windows displayed on your screen and assist you with a pointer function. Sensitive information during online orders or other parts of your screen outside the browser cannot be seen. The consultant can additionally request control and, with your consent, temporarily take over control. The consultant making declarations of intent in your browser (for example completing orders) is technically impossible in any case. Data from the browser view are not recorded by us.

The legal basis is Art. 6(1)(a) of the GDPR. You may withdraw your consent at any time by canceling the co‑browsing process.

2.6. Optimization, Operation, and Security of Our Website

For the optimization, operation, and security of our website, we process certain data and general information during each visit to the website, which are temporarily stored in log files on the server ("log files"). A log file is created as part of the automatic logging performed by the processing computer system. The following data may be collected:

Access to the website (date, time, and frequency);
How you arrived at the website (referring page, hyperlink, etc.);
Amount of data sent;
The browser and browser version you use;
The operating system you use;
The internet service provider you use; and
The IP address assigned to your computer by your internet service provider when you connect to the internet.

Cookies are also used for the optimization, operation, and security of our website. We have a separate cookie policy. (For more information, see “Cookie Policy and Preferences" at the bottom of the webpage and see “Settings - Cookie Policy and Preferences" under the far-right tab of the app).

The collection and storage of these personal data are necessary for the operation and optimization of the website, to ensure its functions and to correctly display its content. We also use these data to ensure the security of our IT systems. Additionally, if necessary, we use and store your personal data and technical information to prevent or investigate misuse or other illegal behavior on our website (for example, to maintain data security in case of attacks on our IT systems). We may also do this based on orders from governmental authorities or courts, insofar as we are legally obligated to do so.

The legal basis for processing log files and implementing technically essential and functional cookies is a legitimate interest in providing a well-functioning and user-friendly website and online store (Art. 6, para. 1, f) GDPR).

In the case of orders from governmental authorities, as mentioned above, data processing is based on a legal obligation (Art. 6, para. 1, c) GDPR).

Analytical cookies and social media cookies can only be placed if you have given your consent for these cookies via the website (Art. 6, para. 1, a) GDPR) (For more information, see “Cookie Policy and Preferences" at the bottom of the webpage and see “Settings - Cookie Policy and Preferences" under the far-right tab of the app).

We retain log files for a maximum of seven days. The expiration period of cookies differs from one to another, and you can always modify your cookie preferences (For more information, see “Cookie Policy and Preferences" at the bottom of the webpage and see “Settings - Cookie Policy and Preferences" under the far-right tab of the app).

To enable us to display information in video, image, and text format from each manufacturer on our websites for the products we offer, we cooperate with Flixmedia. For this purpose, your IP address will be sent to Flixmedia Ltd. and automatically deleted when you leave our website.

2.7. Direct Marketing

For direct marketing, we process your identification data (name, title, address, phone number, email address), several personal characteristics (gender, date of birth, native language), your purchase history, and browsing history and log files (as described in section 2.2).

Additionally, we also use cookies, web analytics services, and social media plugins on our website. This is subject to a separate cookie policy (For more information, see "Cookie Policy and Preferences" at the bottom of the webpage and see "Settings - Cookie Policy and Preferences" under the far-right tab of the app).

We use your data to send information about our products, services, special offers, and other messages that you have requested or may be interested in to the email address or phone number (via SMS) you have provided. This includes:

a) Subscription to Newsletters on Our Website

You can register on our website to receive a free newsletter. When you sign up for the newsletter, the data from the identification form is transmitted to us, which includes at least your email address. Registration follows a "double opt-in" procedure. This means that after registering, you will receive an email asking you to confirm your subscription. This confirmation is necessary to prevent someone from registering email addresses that do not belong to them. Your consent to data processing will be obtained during this registration procedure, which refers to this Privacy Policy.

b) Store Registration

If you sign up to receive information via email from the homepage of a specific retail store, we record your email address along with the name of the regional retail store so that you can also receive information about our products and services specific to that region.

c) Sales-Related Services

If you purchase products or services on our website, we may send you information about our own similar products and services or ask for your feedback on your purchase at the email address you provided, even without your consent.

d) Postal Services

We may also use your data to send you information about our products, services, and special offers by mail.

We want you to enjoy reading our emails. Therefore, we strive to include information that might interest you. As a result, we measure open and click rates and record them in your user profile. These details indicate whether and when you open our emails, which content you click on and when, and if and why our emails may not be reaching you. We also use these data for statistical purposes.

The legal basis for this processing is the legitimate interest in promoting our products and services to our customers (Art. 6, para. 1, b) GDPR). If you are not a customer, you will receive our communications only if you have given your consent, such as by subscribing to a newsletter on our website (Art. 6, para. 1, a) GDPR). Analytical cookies and social media cookies will be implemented only if you have given your consent for these cookies via the corresponding website (Art. 6, para. 1, a) GDPR) (For more information, see "Cookie Policy and Preferences" at the bottom of the webpage and see "Settings - Cookie Policy and Preferences" under the far-right tab of the app).

We retain log files for a maximum of seven days. For cookies, the expiration date differs for each cookie, and you can always modify your cookie preferences (For more information, see "Cookie Policy and Preferences" at the bottom of the webpage and see "Settings - Cookie Policy and Preferences" under the far-right tab of the app).

Of course, you can also unsubscribe to stop receiving our marketing emails in the future, meaning you can withdraw your consent or express your objection, for which an unsubscribe link is provided in each email and newsletter. You will then be asked to confirm the cancellation of your subscription on our website. You can also contact us at any time to withdraw your consent or file your objection:

by email: [email protected]
by post: Boechoutlaan 105 bus 002, 1853 Strombeek-Bever

It is not possible to unsubscribe from certain informational messages necessary for the execution of contracts and the operation of our website, including service emails (for instance, registration confirmations, customer service information) or purchase-related information (such as order confirmations, contractual documents, payment processing). You will receive these notifications via the contact details you have provided.

To optimise the marketing of our products and services (including product reviews) and to display the Trusted Shops quality label, the Trusted Shops Trustbadge has been integrated into our website. This is a service provided by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany. When the Trustbadge is accessed, the web server automatically records a server log file containing data such as your IP address, date and time of access, the amount of information sent, and the provider making the request. These access data are not analysed and will be deleted no later than seven days after the end of your visit to the page. Other personal data will only be transmitted to Trusted Shops if you choose to use Trusted Shops products following a purchase or if you have already registered as a user. In this case, the contractual agreement between you and Trusted Shops applies.

2.8. Dispute Management

As part of our dispute management, we may process your identification data (name, title, address, phone number), technical information (such as IP address), and any other information relevant to any dispute or potential dispute.

These data allow us to protect our legitimate interests in all forms of dispute resolution and administration (for example, product liability, tax litigation, and cybercrime).

The legal basis for this processing is our legitimate interest in exercising our rights of defence (Art. 6, para. 1, f) GDPR).

2.9. Credit Check

If you select "financing" or "hire purchase" as a payment method, our financial partner may obtain creditworthiness information using mathematical and statistical methods to protect its legitimate interests. This processing is based on the legitimate interest in assessing creditworthiness, pursuant to Art. 6, para. 1, f) GDPR. Please direct any questions regarding this to our financial partner.

BuyWay Personal Finance SA
Bisschopstraat 26 – Rue de l’Evêque
1000 Brussel – Bruxelles

3. Security

The security of your personal data is an absolute priority for us. Therefore, we implement technical and organisational measures to protect your stored data effectively, preventing loss or misuse by third parties. Our employees responsible for processing personal data are bound by confidentiality obligations and are required to adhere to them. Your personal data is protected by ensuring it is transmitted in encrypted form; for instance, we use the SSL (Secure Sockets Layer) protocol to communicate with your web browser. Your browser will display a padlock symbol so that you can see when an SSL connection has been established. To ensure the protection of your data at all times, security measures are regularly reviewed and adjusted to align with new technological standards when necessary. These principles also apply to companies we engage to process and use data in accordance with our instructions.

4. Duration of Retention and Routine Erasure of Personal Data

We process and store your personal data only as long as necessary to fulfill the purpose for which we are required to do so by law or regulation. When the purpose ceases to apply or is fulfilled, your personal data will be erased or restricted. When data is restricted, it will be erased as soon as the retention periods prescribed by law, statutes, or contracts no longer prevent erasure, provided there is no reason to believe that erasure would compromise your legitimate interests, and provided that such erasure does not involve disproportionate effort due to the specific nature of the data storage.

5. Transmission of Personal Data to Third Parties

When transmitting your personal data, we ensure that the level of security is always as high as possible, which is why your data is only transmitted to service providers and partner companies that have been carefully selected beforehand and are bound by contractual obligations. We are committed to processing your personal data within the EU. However, we may engage service providers who process data outside the European Economic Area ("third countries") for the purposes stated in our privacy policy. In these countries, despite rigorous selection and the obligations of service providers, the high European level of data protection cannot necessarily be guaranteed. If data is transferred to the United States, for example, there is a risk that these data may be processed by U.S. authorities for monitoring and surveillance purposes without effective legal recourse or the ability for affected individuals to assert all their rights. If a data transfer is carried out based on your consent, this declaration is freely given. This concerns the transfer of data outside the EEA (e.g., to the United States), we rely on an adequacy decision under Art. 45 of the GDPR if available, or on appropriate safeguards under Art. 46 of the GDPR, such as standard contractual clauses. In the absence of an adequacy decision or appropriate safeguards, we rely on your explicit consent under Art. 49, paragraph 1, letter a) of the GDPR, which you can withdraw at any time. You can revoke your consent at any time (For more information, see "Cookie Policy and Preferences" at the bottom of the webpage and see “Settings - Cookie Policy and Preferences" under the far-right tab of the app).

a) Transmission Among Affiliated Group Companies in Accordance with Art. 6, para. 1, b) GDPR

We transmit your personal data for the conclusion and execution of contracts relating to the delivery of goods and services on our website to affiliated Group companies, so that they are stored in central databases and for internal Group billing and accounting purposes. This is particularly necessary for you to be able to use all our services. If you choose to collect your order at a point of sale, the point of sale will be notified of your order and will process it. If you contact a point of sale or our customer hotline for inquiries, complaints, or returns, they will also have access to your order data to address your queries.

b) Transfer to Sellers for Online Marketplace Offers in Accordance with Article 6(1)(b) and (c) GDPR

As part of our offering on our online marketplace (hereinafter "Marketplace"), products are offered on our website by third-party "sellers." These products are identified by the addition "sold and shipped by" followed by the seller's name. The Marketplace consisting of products offered by sellers is managed by MMS Plattform Services GmbH (hereinafter also referred to as "administrator"). The administrator handles the integration of products offered by sellers on the online Marketplace.

We share your personal data with the administrator and the relevant seller for the conclusion and execution of contracts via the Marketplace. This includes data such as, among others, your email address, as well as your delivery and billing address.

The other provisions related to the retention period of your data and your rights resulting from this privacy statement also apply to MMS Plattform Services GmbH (Marketplace).

Contact details of the Data Protection Officer: [email protected].
Contact details for exercising your rights: [email protected]

Your contractual partner for the products you purchase on the Marketplace is the seller involved. It is important to note that the seller is the responsible party concerning data protection legislation, and the seller's data protection information applies to the processing of personal data by the seller.

c) Transmission to Product Partners in Accordance with Art. 6, para. 1, b) GDPR

As part of the services and products we offer on our website, we collaborate with various partner companies for specific product groups. If you order products from these partners, we will transmit the personal data you provide during registration and, if other purchases are made, your additional personal data specified under "My Account" for the conclusion and execution of contracts (including your email address, delivery address, and billing address). Your contractual partner will be indicated on the relevant product pages, in the General Terms and Conditions, and in the legal notice. Please note that your contractual partner is responsible for its own data security measures and additional or different privacy policies may apply to these product pages.

d) Transmission to Service Partners in Accordance with Art. 6, para. 1, b) and f) GDPR

For the operation and optimisation of our website and for the execution of contracts, we employ various service companies to act on our behalf, such as providing central IT services, hosting our website, processing payments and shipping products, installing equipment, or distributing newsletters. We transmit the necessary information for the respective purposes to these service partners (e.g., name, address).

Some of these companies (bpost SA of public law) act on our behalf concerning the processing and execution of orders and are therefore only authorised to use the data provided according to our instructions. In this case, we are legally obliged to ensure that the companies we employ take adequate data security precautions. We accordingly agree on specific data security measures with these companies and regularly monitor these measures.

When products to be shipped are large and heavy, your order will be dispatched via a service provider such as Henrotte SA. This service provider will receive information from us, such as the email address you provided with your order, to arrange a specific delivery time with you.

To write reviews on purchased products, the email address and purchased product are transmitted to our service partner, Bazaarvoice Inc.

Unlike the requirements for external processing, we transmit data to third parties in the following cases for contract execution, where these parties are themselves responsible for using these data:

Regarding the shipment of products, data is transmitted to logistics companies or the postal service provider specified in the order.

Regarding the payment of ordered products, data is transmitted to the payment institution or financing bank indicated in the order. When a credit card is used as a payment method, a security check based on the transaction will be conducted with the help of payment organisations such as Atos Worldline, Ingenico, Verifone, Bancontact, MasterCard, PayPal, Klarna, and VISA to prevent credit card fraud.

Concerning payment, we neither collect nor store payment information such as credit card numbers or account details. This information is transmitted only and directly to the payment institution involved. An exception when a credit card is used as a payment method is the "pseudo card number." To avoid having to enter credit card data again for each payment, a pseudo card number is recorded on your customer account. This pseudo card number allows only the payment of products and services on our website ordered under your customer account and is not identical to your credit card number.

e) Transmission to Other Third Parties in Accordance with Art. 6, para. 1, c) and f) GDPR

Finally, we may transmit your data to third parties or government authorities in accordance with current data protection legislation if we are legally obliged to do so (for example, based on an order from a public authority or judicial body) or if we are authorised to do so (for example, because it is necessary for investigating criminal activities or for asserting and enforcing our rights and interests).

f) Reading of Your eID

The personal data you consent to provide us (either through reading your identity card or manually) will also be processed by Freedelity (Freedelity SA, rue du panier Vert 70 boîte 2, 1400 Nivelles), which is also responsible for processing data limited to those from your identity card (in addition to your mobile phone number and email address if you have consented to provide these data) or to those shared manually. These data will be recorded in Freedelity's database to create an identifier, allowing you to be recognised during your future purchases, and enabling you to view and control your personal data and how they are used by all Freedelity partners (where you are also registered) and the loyalty points accumulated with each partner merchant, by giving you access to its platform (provided you have given your email address to us or another merchant, in which case your login and password will be communicated to you via an email generated by Freedelity's platform). You will find all information regarding the processing of your personal data by Freedelity and the exercise of your rights in Freedelity's Privacy Policy on its website.

6. Your Rights

Of course, you have rights concerning the collection of your data, and we are pleased to inform you about them here. If you wish to exercise any of the following rights free of charge, simply send us a message. You may use the following contact details without incurring any costs other than those applied by your communications provider for sending the message:

By email: [email protected]
By post: Boechoutlaan 105 bus 002, 1853 Strombeek-Bever

For your own security, we reserve the right to obtain additional information necessary to confirm your identity when responding to an existing request.

Click here to complete the form.

a) Right of Access

You have the right to request information about the personal data stored concerning you.

b) Right to Rectification

You have the right to request that the personal data stored concerning you be promptly rectified and/or completed.

c) Right to Restrict Processing

You have the right to request the restriction of processing of your personal data if you contest the accuracy of the data stored about you, if the processing is unlawful, if we no longer need the data, but you do not wish the data to be erased because they are still necessary for the establishment, exercise, or defence of legal claims, or if you object to the processing.

d) Right to Erasure

You have the right to request the erasure of your personal data held by us, unless the retention of the data is necessary for exercising the right to freedom of expression or information, to comply with a legal obligation, to perform a task carried out in the public interest, or for the establishment, exercise, or defence of legal claims.

e) Right to Information

If you have exercised your right to rectification, erasure, or restriction of processing, we will inform all recipients of your personal data about how these data have been rectified, erased, or are now subject to processing restrictions, unless this is impossible or involves disproportionate effort.

If you wish your data to be deleted, you can notify us by the following means:

By email: [email protected]
By post: Boechoutlaan 105 boîte 002, 1853 Strombeek-Bever

To delete your account via the app or online store, you need to follow these steps:

Log in.
Click on the account section.
Go to the settings menu.
Click on the "data protection settings" submenu.
Scroll to the bottom of the submenu, where you will find the option "delete account and data."
By clicking on it, a pop-up window will appear to confirm the deletion.
You will then be logged out of the app or online store, and your request will be sent to our data protection team to delete your account.

f) Right to Data Portability

Under certain conditions, you have the right to have a copy of the data you have provided to us sent to you or to a third party in a structured, commonly used, and machine-readable format. If you request that the data be sent directly to another data controller, this will only be done if technically feasible.

g) Right to Object

If your personal data is processed based on legitimate interests pursuant to Article 6, para. 1, f) GDPR, you have the right to object to the processing at any time in accordance with Article 21 GDPR.

h) Right to Withdraw Consent/Authorisation

You have the right to withdraw your consent for data collection at any time, with future effect. The data collected before the legal effect of the withdrawal remains unaffected. We hope you understand that processing your withdrawal may take some time for technical reasons, and you may continue to receive messages during this period.

i) Right to Lodge a Complaint with a Supervisory Authority

If the processing of your personal data violates data protection laws, or if your data protection rights have been infringed in any other way, you can lodge a complaint with a supervisory authority.

The easiest and most convenient way to exercise your rights to rectification and erasure is to log into your customer account and directly edit or delete the data stored there. Please note that once your data is deleted, you will no longer have access to our product partners' services via our website. This may also include re-download services. Therefore, please back up your data before exercising your right to erasure. Data that must be retained in accordance with legal, statutory, or contractual retention requirements will be restricted instead of erased to prevent their use for other purposes.

You have the right to lodge a complaint regarding the use of your personal data with the Data Protection Officer (DPO) of MediaMarkt ([email protected]).

You can also lodge a complaint with the Data Protection Authority (DPA):

Drukpersstraat 35
1000 Brussel
+32 (0)2 274 48 00
+32 (0)2 274 48 35

7. Data Protection for Application Documents and Procedures

We collect and process personal data from applicants for the purpose of executing application procedures. A special Privacy Policy is in place for this matter.

8. Links to Other Companies' Websites

Our website contains links to the websites of other companies. We are not responsible for the data protection measures of other websites accessible via these links. Please check with these external websites for their respective privacy policy provisions.

9. Changes to the Privacy Policy

To ensure that our Privacy Policy always complies with applicable legal requirements, we reserve the right to make changes at any time. This also applies when the Privacy Policy needs to be amended to incorporate new or revised products or services.

Version: November 2025, version 4.5