Press releases & PR

01-07-2026

MediaMarkt Bruges is reopening its refurbished store, marking a clear step forward in shopping comfort, service and customer experience. The move not only created the opportunity to modernise the store concept, but also to rethink the layout and size of the store. With a surface area of 1,400 m², a renewed Smartbar and several experience zones, MediaMarkt Bruges brings the latest Core concept to the city.

The store remains located in the same shopping area, maintaining its strong accessibility. Customers can still count on ample parking and a bus stop right in front of the store.

01-07-2026

MediaMarkt is taking a new step in the Liège region with the opening of its renewed store in the Cora Rocourt shopping centre. With this new location, MediaMarkt is clearly choosing greater comfort, better accessibility and a store experience that fully reflects the latest MediaMarkt concept.

The new MediaMarkt store is located in the Cora Rocourt shopping centre, the largest Cora shopping centre in Belgium. Following its transformation, the centre now offers more than 100 shops and 2,500 parking spaces. An important benefit for customers: parking is completely free. And thanks to its location close to a motorway exit, the store is easily accessible for customers from across the region.

16-06-2026

As of 15 June 2026, Rachel Mendes Dias is the new Country Manager Commercial, Commercial Director, of MediaMarkt Benelux. She succeeds Patrick van der Linden, who will take on the role of Managing Director Commercial for MediaMarkt Austria and Switzerland.

Rachel joined MediaMarkt Netherlands in March 2017 as Senior Category Marketeer and has held the role of Category Group Head for the Benelux since January 2021. Her dedication, deep commercial expertise and strong knowledge of the Benelux organisation make her a natural choice for this role. Rachel was also one of the driving forces behind the Women Inclusion Network, WIN!, within MediaMarkt Benelux.

15-06-2026

MediaMarkt Belgium continues to grow and will open three new stores this summer in Rocourt, Châtelineau and La Louvière.

All three stores will be located on Shopping Cora sites and will open in phases between July and the end of August. The store in Rocourt is a relocation to a new site, while the other two stores are brand-new locations. With these expansions, MediaMarkt strengthens its presence in Belgium, bringing the total number of stores to 32.

01-06-2026

From today, MediaMarkt is introducing shopping by appointment in its stores in Belgium.

With this new service, customers can schedule a personal advice session in store in advance. A specialist will be ready to provide tailored advice and one-on-one guidance, ensuring a fast and personal shopping experience. This saves customers time and allows them to plan their store visit at a moment that suits them best.

18-05-2026

MediaMarkt launched an international campaign around the World Cup on Friday.

Under the slogan “Sorry, but it’s the World Cup”, the campaign highlights those familiar moments when football fans temporarily put their daily routines on hold. With Jürgen Klopp as the face of the campaign, MediaMarkt shows how technology contributes to the experience of a summer shaped by football and shared moments.

12-05-2026

MediaMarktSaturn, Europe’s leading retailer for consumer electronics and related services, is becoming an official Premium Partner of Tomorrowland together with Snapdragon.

The partnership comes to life across the 11 European markets in which MediaMarktSaturn operates, with the launch of the cross-channel campaign “Tomorrow’s AI”. The campaign brings technology and culture together through live experiences linked to one of the world’s most iconic electronic music festivals.

04-05-2026

On Sunday, May 10, we celebrate Mother’s Day. This Top 10 of popular products from MediaMarkt Belgium offers inspiration for (expecting) mothers and anyone looking to surprise a mother figure. From personal to practical gifts: these are the products to celebrate your special bond.

22-04-2026

Steeds meer consumenten maken bewustere keuzes als het gaat om elektronica. Op Earth Day brengt MediaMarkt de belangrijkste ontwikkelingen op het gebied van duurzaamheid in consumentenelektronica in kaart.

Van energiezuinigere producten tot het verlengen van de levensduur van apparaten: de cijfers van MediaMarkt België laten zien hoe duurzaamheid steeds concreter wordt in het koopgedrag van consumenten en in het aanbod van MediaMarkt.

08-04-2026

In a rapidly digitizing market, the key question for retailers is no longer whether to use AI, but how to use it to stand out.

In the latest episode of the podcast ‘Let’s Talk Retail’, Diederik Heinink (MediaMarkt Benelux) speaks with Steven Van Belleghem, internationally renowned customer experience expert and author. Their shared mission: to inspire retailers in the Benelux to look beyond transactions and regain true human relevance.

15-12-2025

What will end up under the Christmas tree this year? There’s a good chance it was already bought during the Black Friday period.

In Belgium, around 33%¹ of consumers specifically look for electronics deals on Black Friday – products that often end up as Christmas presents. Based on MediaMarkt’s sales data for the Black Friday period, Belgium’s top 10 best-selling products paints a clear picture of what will be unwrapped most this year.

26-11-2025

Genk gains a new hotspot for tech enthusiasts: MediaMarkt opens Limburg’s largest store

Limburg is gaining a new place where technology comes to life: today, MediaMarkt is opening the doors of its brand-new store at Hasseltweg 197 in Genk. With a floor area of 1,800 m², it is immediately the largest MediaMarkt in the province.

06-11-2025

The electronics retailer is once again giving its Black Friday Weeks campaign a colourful twist and, alongside the best offers, is focusing on service and customer experience. A special rap track highlights the benefits customers enjoy when they shop at MediaMarkt.

Simply say “yes!” to the best services. Electronics retailer MediaMarkt brings this motto to life in its latest campaign. In a bold, colourful way, the company shows what it excels at – and even does better than competitors in the online world.

03-10-2025

MediaMarkt brings back “I’m not crazy!” campaign in a new look

From October, MediaMarkt is dusting off the iconic “I’m not crazy!” pay-off. Naturally, the slogan is being given a contemporary twist that fits the current spirit of the times. The campaign will be visible across all channels.

25-09-2025

MediaMarkt Monitor: From Bluetooth speakers in Antwerp to e‑readers in West Flanders – this is what Belgium buys

Consumers across the country buy washing machines, toasters and vacuum cleaners, but which products are popular varies greatly by province. In the latest MediaMarkt Monitor, we zoom in on these striking regional differences in purchasing behaviour. From Bluetooth speakers in Antwerp to e‑readers in West Flanders, each province shows its own preferences. Together, they paint a surprising picture of how Belgium is shaping its digital and electronic living environment.