Press releases & PR

12-05-2026

MediaMarktSaturn, Europe’s leading retailer for consumer electronics and related services, is becoming an official Premium Partner of Tomorrowland together with Snapdragon.

The partnership comes to life across the 11 European markets in which MediaMarktSaturn operates, with the launch of the cross-channel campaign “Tomorrow’s AI”. The campaign brings technology and culture together through live experiences linked to one of the world’s most iconic electronic music festivals.

04-05-2026

On Sunday, May 10, we celebrate Mother’s Day. This Top 10 of popular products from MediaMarkt Belgium offers inspiration for (expecting) mothers and anyone looking to surprise a mother figure. From personal to practical gifts: these are the products to celebrate your special bond.

22-04-2026

Steeds meer consumenten maken bewustere keuzes als het gaat om elektronica. Op Earth Day brengt MediaMarkt de belangrijkste ontwikkelingen op het gebied van duurzaamheid in consumentenelektronica in kaart.

Van energiezuinigere producten tot het verlengen van de levensduur van apparaten: de cijfers van MediaMarkt België laten zien hoe duurzaamheid steeds concreter wordt in het koopgedrag van consumenten en in het aanbod van MediaMarkt.

08-04-2026

In a rapidly digitizing market, the key question for retailers is no longer whether to use AI, but how to use it to stand out.

In the latest episode of the podcast ‘Let’s Talk Retail’, Diederik Heinink (MediaMarkt Benelux) speaks with Steven Van Belleghem, internationally renowned customer experience expert and author. Their shared mission: to inspire retailers in the Benelux to look beyond transactions and regain true human relevance.

15-12-2025

What will end up under the Christmas tree this year? There’s a good chance it was already bought during the Black Friday period.

In Belgium, around 33%¹ of consumers specifically look for electronics deals on Black Friday – products that often end up as Christmas presents. Based on MediaMarkt’s sales data for the Black Friday period, Belgium’s top 10 best-selling products paints a clear picture of what will be unwrapped most this year.

26-11-2025

Genk gains a new hotspot for tech enthusiasts: MediaMarkt opens Limburg’s largest store

Limburg is gaining a new place where technology comes to life: today, MediaMarkt is opening the doors of its brand-new store at Hasseltweg 197 in Genk. With a floor area of 1,800 m², it is immediately the largest MediaMarkt in the province.

06-11-2025

The electronics retailer is once again giving its Black Friday Weeks campaign a colourful twist and, alongside the best offers, is focusing on service and customer experience. A special rap track highlights the benefits customers enjoy when they shop at MediaMarkt.

Simply say “yes!” to the best services. Electronics retailer MediaMarkt brings this motto to life in its latest campaign. In a bold, colourful way, the company shows what it excels at – and even does better than competitors in the online world.

03-10-2025

MediaMarkt brings back “I’m not crazy!” campaign in a new look

From October, MediaMarkt is dusting off the iconic “I’m not crazy!” pay-off. Naturally, the slogan is being given a contemporary twist that fits the current spirit of the times. The campaign will be visible across all channels.

25-09-2025

MediaMarkt Monitor: From Bluetooth speakers in Antwerp to e‑readers in West Flanders – this is what Belgium buys

Consumers across the country buy washing machines, toasters and vacuum cleaners, but which products are popular varies greatly by province. In the latest MediaMarkt Monitor, we zoom in on these striking regional differences in purchasing behaviour. From Bluetooth speakers in Antwerp to e‑readers in West Flanders, each province shows its own preferences. Together, they paint a surprising picture of how Belgium is shaping its digital and electronic living environment.

29-07-2025

MediaMarkt Benelux announces changes to its management

MediaMarkt Benelux today announces the new composition of its Management Board. After the interim period with Faruk Kocabas as General Managing Director (CEO) of MediaMarkt Benelux, a permanent successor has now been appointed: Olivier van den Bossche will become General Managing Director Benelux from 11 August 2025. Olivier will also take on the role of Country Manager Sales. Sebastiaan Stipdonk, Country Manager Finance, will leave MediaMarkt at the end of September and will be succeeded by Dirkjan Bussink as of 1 September 2025.

16-07-2025

Good news for technology and electronics fans in the Waregem region

MediaMarkt is today opening a brand-new store there, in a unique location at the junction of the Gentseweg (N43), the Posterijstraat and the Vijfseweg. The store is part of a dynamic experience site that also houses a refurbished Delhaize, Bowling Stones, Babylux and Tom&Co. Thanks to a wide range of products in a completely new store laid out according to MediaMarkt’s modern ‘Core’ concept, it is set to become a major attraction for young and old alike.

03-07-2025

MediaMarkt chooses Serviceplan Amsterdam and Brussels after extensive pitch

Retailer MediaMarkt has chosen Serviceplan Amsterdam as its new creative agency for the whole Benelux region, following an extensive agency pitch. A customised set-up from Serviceplan’s Houses of Communication in Amsterdam and Brussels, with specialists in Luxembourg, will work on future campaigns that further strengthen MediaMarkt’s omnichannel strategy. The consumer electronics retailer is determined to use creative relevance even more in the coming years to accelerate growth.