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MediaMarkt's own brands

PEAQ, Koenic, ISY and OK. are our own brands. When you are looking for a new device, our own brands certainly have a PEAQ trump card. With us, the customer is king and with these price-quality crackers you can save several euros, without sacrificing quality. Our wide range goes from smart tech gadgets to efficient household appliances and is therefore more than OK.

Koenic: prepare for compliments

For her, for him, for everyone. It's simply amazing how you can effortlessly master cooking, cleaning and styling with the powerful helpers from MediaMarkt's own brand Koenic. Koenic products are a pleasure to use, not only because of their quality and functionality, but also because of their sleek design that adds a modern touch to your interior.

More information about Koenic

Koenic products

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PEAQ: passion for technology

Looking for stylish entertainment technology? Do you expect excellent sound, impressive image quality and powerful performance? With PEAQ, MediaMarkt's own brand, you tick all these boxes. Every PEAQ product is the optimal choice for those who want to bring top-quality modern technology into their home without spending a fortune.

More information about PEAQ

PEAQ by Robbie Williams collection

MediaMarkt proudly presents a unique collaboration with music icon Robbie Williams: the exclusive "PEAQ by Robbie Williams" collection. This line of audio products, part of our own PEAQ brand, combines high-quality technology with Robbie's own style and personality.

Read more about PEAQ x Robbie Williams

ISY: always connected

You are young, free and independent. You live ISY and enjoy life to the fullest with all its possibilities. ISY provides you with all the essential accessories you need, both at home and on the go: keyboards, external batteries, headphones, cables, wall mounts and more. In short, with ISY you stay effortlessly connected to your family and friends, anywhere in the world.

More information about ISY

OK: purely functional

The OK. house brand offers basic convenience: it stands for indispensable functionality without unnecessary extras, and is reliable in use. This is what really matters, making your everyday life and leisure time both easier and cheaper. Whether it's TVs, audio equipment, microwaves, both large and small household appliances, beauty products, floor care solutions, cooling or heating, OK. covers all essential needs.

More information about OK.

The best price-quality products from our own brands

At MediaMarkt we are proud of our own brands Koenic, PEAQ, ISY and OK. They represent a wide range of high-quality products that are both innovative and affordable. Together, these private labels form a strong portfolio that covers every dimension of daily life, always with a focus on quality and customer satisfaction.

Frequently asked questions about our own brands

  • What are MediaMarkt’s own brands?

    MediaMarkt’s own brands are PEAQ, KOENIC, ISY and ok. With these own brands, MediaMarkt offers a wide range of products with a strong price-quality ratio across different categories, such as household appliances, smart gadgets and accessories.

  • What products are available within MediaMarkt’s own brands?

    MediaMarkt’s own brands include a wide range of products from different categories, such as:

    • Audio and entertainment products, including Bluetooth speakers, radios and hi-fi systems.
    • Tablets and laptops from PEAQ.
    • Accessories such as chargers, computer accessories, power banks and headphones from ISY.
    • Household appliances such as washing machines, refrigerators, TVs, air conditioners, vacuum cleaners, air purifiers, shavers and hobs from ok.

  • Where can you find MediaMarkt’s own brands?

    MediaMarkt’s own brands are available in the online shop, in the app and in MediaMarkt stores. Online, you can find them on the own brands page and view the range per brand here: PEAQ, KOENIC, ISY and ok. This way, you can choose the option that suits you best.

    You can easily order these products via the MediaMarkt online shop. Depending on the product, you can choose home delivery or in-store collection.

  • Are there regular promotions for own brands?

    From time to time, we offer promotions or temporary offers on our products from PEAQ, KOENIC, ISY, and ok. Keep an eye on the website to stay informed.