The electronics retailer is once again giving its Black Friday Weeks campaign a colourful twist and, alongside the best offers, is also focusing on service and customer experience. A special rap track highlights the advantages customers enjoy when they shop at MediaMarkt.
Just say “yes!” to the best services. Electronics retailer MediaMarkt brings this motto to life in its latest campaign. In a bold, colourful way, the company shows what it is particularly good at – and even does better than competitors in the online world. Thanks to MediaMarkt’s special services, November becomes a colourful month full of experiences, with the focus not only on the best offers, but also on a customer‑centred shopping experience.
MediaMarkt says “Yes!” where others say “No”
At the heart of the campaign is a catchy rap video in which everyday requests and spontaneous customer questions are presented in a humorous, contemporary way. While anonymous competitors respond with “No”, MediaMarkt always says “Yo!”, in other words “Yes!”. Whether it’s Click & Collect, personal advice or attractive deals – what seems impossible elsewhere, MediaMarkt makes possible.
Music, marketing and staff centre stage
The rap track underlines how the electronics retailer turns November into a positive, colourful “YOvember” with discounts, exclusive services and a unique omnichannel shopping experience. The team in the video consists of MediaMarkt employees, selected through an internal international casting: https://youtu.be/Y5b2OCgmZ0E
“Big discounts around Black Friday are great, but offering the lowest price is no longer the only deciding factor. With this campaign, we show that at MediaMarkt we always go that one step further for our customers, both in store and online. We offer service, choice and flexibility in a way only an omnichannel retailer can,” says Raymond Mesterom, Director Marketing at MediaMarkt Benelux.
The campaign is a logical continuation of the marketing course of recent years: for three years now, MediaMarkt has deliberately distinguished itself from the gloomy Black Friday communication of other brands, presenting its offers and services in a colourful way.
In Belgium, the campaign starts on 6 November in the evening with early access via the MediaMarkt app. From 7 November, the Black Friday Weeks are LIVE in all MediaMarkt stores and online platforms. During the Black Friday Weeks, the spot will be shown on TV, online and in stores. This year, alongside the best deals, the campaign also focuses on specific services offered by the retailer. These include Click & Collect within 30 minutes, Delivery & Installation and MediaMarkt’s trade‑in service. The aim is to further increase awareness of MediaMarkt’s extensive range of services. The spot will be broadcast in all eleven countries where the electronics chain operates.
The campaign was developed with the involvement of: Saatchi & Saatchi (creative), Tony Petersen Film and Accenture (production), as well as German Wahnsinn (brand soundtrack & music). Localisation of all content was carried out by Serviceplan and Men in Green. Media planning is handled by Publicis Media.