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Samsung The Frame (Pro)

Anouk10 MAY 2026
A Samsung TV image showcasing AI technology. The display highlights enhanced colours and advanced features in a bright setting.

Samsung The Frame is a QLED smart TV with 4K resolution that turns into a painting when it’s switched off. With over 370 free artworks in the Art Store, a slim 25 mm design and the included teakwood frame, this set fits into any interior. Since 2025, you can also opt for The Frame Pro, featuring Neo QLED, Wireless One Connect and a powerful AI processor for an even better viewing experience.

The Frame Pro

Colourful paintings and patterns are arranged around a large framed artwork on a stairway wall, in a luminous and stylish area.

The Frame Pro is the latest model in Samsung’s The Frame range. These TVs are made for anyone who wants a stylish, powerful TV. The Frame Pro in short:

  • Neo QLED with Quantum Mini LEDs for deep blacks, a bright picture and vivid colours.
  • NQ4 AI Gen3 Processor that optimises picture and sound in real time, including AI Motion Enhancer Pro for extra-smooth motion.
  • Wireless One Connect Box that connects all your devices wirelessly via Wi‑Fi 7, so you’re left with just a thin power cable.
  • Matte display with anti-reflection filter that prevents reflections, so your films, series and artworks really come into their own even in bright light.
  • High refresh rate up to 144 hertz for smooth images during fast action, such as sports matches and exciting games.
  • Samsung Vision AI that automatically adjusts picture and sound to your environment and viewing behaviour

Discover all Samsung The Frame TVs

The Frame

An elegant living room with a large framed TV on the wall, surrounded by artworks. A woman enjoys a coffee by the sunny window.

Samsung The Frame TVs combine style and functionality in a unique way. When you buy a set, you also get a teakwood frame from Samsung. You can easily swap the frame and choose from different styles and colours, such as white, sand, gold or walnut wood. That way, the TV blends seamlessly into your interior.

A modern TV displays digital art selections, surrounded by floating paintings, transforming the space into an interactive gallery.

With the Art Store and Art Mode, you can turn the screen into a digital painting with over 370 free artworks and photos, with brightness that automatically adjusts to the ambient light. Thanks to the included TV wall mount, the set hangs securely on the wall and looks like a truly framed piece of art.

Music Frame

A modern room with a shelf displaying a frame featuring a record player. Decorative objects sit nearby with soft lighting accents.

Are you a fan of The Frame? Then the Samsung Music Frame is a great addition. This is a wireless speaker that looks like a work of art. Just like The Frame, you can fill the Music Frame with your own photos or small paintings, making it an interior feature you can adapt to suit your taste. The Music Frame isn’t just nice to look at: it also delivers powerful sound with a 3-way speaker that effortlessly fills rooms. What’s more, you can easily pair the Music Frame with your Samsung TV or soundbar, making the sound from your favourite films and series even more spectacular.

Please note: you need a Samsung account to use apps on these devices.

Table: The Frame vs The Frame Pro

Property nameScreen technologyProcessorRefresh rateSizes
The Frame ProNeo QLED Mini LED 4KNQ4 AI Gen3Up to 144 hertz65, 75 and 85 inches
The FrameQLED 4KAI Gen2Up to 120 hertz32, 43, 50, 55, 65, 75 and 85 inches

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