PHILIPS 48OLED770/12 Ambilight - OLED 4K - OLED TV - 48 in - 2025

This is a TV that feels like the cinema

Lifelike picture. Smooth motion. Clear dialogue. Our most affordable OLED Ambilight TV is so good, it feels like you're part of the action. Whatever you're watching or playing, Ambilight makes it bigger than ever.

Immerse yourself in your favorite content. Ambilight TV
Ambilight TVs are the only TVs with LED lighting behind the screen that reacts to what you're watching and immerses you in a colorful halo of light. Everything changes: your TV appears larger, and you experience your favorite series, movies, and games even more intensely.

Detail and depth. Lifelike OLED picture
The lifelike picture of your 4K (UHD) OLED Ambilight TV always looks incredible, even when viewed from an angle. Black is always black, not gray, and you see every detail in shadows or bright areas. All important HDR formats are supported - you feel the full power of every scene.

Whatever you watch, the picture is truly realistic. P5 engine with AI
The Philips P5 processor with AI delivers lifelike pictures that make you feel like you're there. A deep learning-based AI algorithm processes images much like the human brain does. Whatever you're watching, you'll enjoy lifelike details and contrasts, rich colors, and smooth motion.

All your content displayed with the allure of the cinema
You'll be on the edge of your seat! Thanks to Dolby Vision, you see the picture exactly as it's meant to be, without disappointing scenes that are so dark you can't see anything. Whether you're enjoying movies or games, everything is displayed in glorious detail.

Immersive Surround Sound technology
Compatibility with Dolby Atmos and DTS:X elevates the sound of this TV to a higher level, in any room. The latest movies and games, the biggest sporting events: with sound effects in the space above and around you, you'll feel like you're in the middle of the action.

Complete gaming solution. Exciting gameplay for every gamer
HDMI 2.1, native 120 Hz refresh rate, and minimal lag. Whether you play indie games or AAA titles, this Ambilight TV has the specs needed to game the way you want. Game Bar 2.0 gives you even more control by allowing you to customize how you game, and you can connect a Bluetooth controller for cloud gaming.

Titan OS. Find it easily.
You'll quickly and easily find what you like with our Titan OS Smart TV platform. You can continue watching a series from the home screen, get suggestions from the biggest streaming services, and create watchlists. You can also rearrange the home screen so your favorite apps and channels are exactly where you want them.

Connect to smart home networks, voice assistants, and more
Thanks to seamless compatibility with Matter, you can easily integrate this 4K Ambilight TV into your existing smart home network. You can also use the TV's remote control to operate your satellite receiver or cable box or activate the built-in Alexa in the TV. The TV is also compatible with Google smart speakers and Apple AirPlay.

Thoughtful design. Eco-friendly packaging
The slim design looks great in any interior, and Ambilight provides enchanting ambient lighting when the screen is off. The TV's slim remote control is made from recycled plastic, our packaging is made from FSC-certified cardboard, and the flyers are printed on recycled paper.