iPhone 18 Pro
All iPhone. Through and through Pro.
iPhone 18 Pro. 6.3-inch ProMotion display, 48MP Fusion main camera with variable aperture, a huge leap in battery life, and the A20 Pro chip.
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All new Apple products at a glance
iPhone 18 Pro Max
Pro goes all out.
iPhone 18 Pro Max with a 6.9-inch ProMotion display, 48MP Fusion Main camera with variable aperture, a massive leap in battery life, and the A20 Pro chip.
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iPhone Duo
Experience iPhone in a new way.
iPhone Duo. Largest iPhone display ever. In a thin, foldable design. Sturdy titanium frame. Unique iOS capabilities. 48MP Dual Fusion camera system. A20 Pro chip.
Apple Watch Ultra 4
The ultimate watch for athletes and adventurers.
Apple Watch Ultra 4 is the ultimate watch for running and other sports, featuring a multi-day battery, groundbreaking features to track your fitness and health, and frequent HRV monitoring to provide a better picture of your stress levels, recovery, and daily capacity.
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Apple Watch Series 12
It’s all about your heart.
Meet Apple Watch Series 12. A powerful smartwatch for tracking your health and fitness, featuring frequent HRV monitoring to give you a better picture of your stress levels and recovery. Includes the Readiness feature, the Workout app, Pacing, and long battery life.
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AirPods 5
Discover the magic of Active Noise Cancellation.
Featuring Active Noise Cancellation to block out external sound, Personalized Spatial Audio, and a new acoustic architecture for richer sound.
Pre-order the AirPods 5