Familiar favourites and new flexibility
The Belgian Tech Top 10 is headed by Pokémon trading cards, which stand out thanks to their broad target group and strong suitability as gifts. The Sony PlayStation 5 also remains a firm favourite, supported by attractive bundles and the continued popularity of gaming during the festive season.
The Nintendo Switch 2 has a solid place in the ranking and remains one of the most chosen consoles for families and casual gamers. In addition, the Sony PlayStation Portal is gaining ground in Belgium. This handheld device streams PS5 games via Wi‑Fi to a portable screen, offering extra flexibility within the same ecosystem. The Portal fits within a broader trend in which gamers want to be able to play at more times and in more places.
Compact, convenient and popular
Strikingly, Belgium is strongly embracing compact streaming solutions this year. The Google Chromecast TV streamer and the Xiaomi Smart TV Stick both appear in the top 10. These products make it easy to upgrade existing televisions, which makes them popular and accessible gifts.
Apple EarPods are also among the best‑selling products. Their everyday usability makes them a classic evergreen under the Christmas tree.
Experience at the centre
The Meta Quest 3S confirms that VR is continuing to break through in Belgium. Consumers are looking for ever more intense forms of entertainment, and VR fits this well. Audio also remains an important category for home use. The Sonos Era smart speaker appears in the top 10 and shows that many consumers are willing to invest in better sound for music, films and games.
